98% of Latinos Prefer a Term Other Than ‘Latinx’ to Refer to Their Heritage

The term “Latinx,” often used to describe Latinos in a gender-neutral way, is falling flat with the Latino community. This term may lead to the drive of American Hispanic voters leaving the Democrat party. 

Politico released a poll from November 17- November 21 that stated only 2% of Latinos prefer to be referred to as Latinx.

It shows 68% call themselves Hispanic, and 21% describe their ethnic background as Latino or Latina. The survey was conducted by Bendixen & Amandi International, a top Democratic firm specializing in Latino outreach.

The larger problematic issue was that 40% of respondents said “Latinx” bothers or offends them. 30% reported they would be less likely to support an organization or politician that uses the term. 

This new poll is almost identical to a 2019 poll showing that 98% of Hispanics preferred a term other than Latinx to describe their ethnicity. When that survey was conducted, the progressive founder of ThinkNow, Mario Carrasco, said:

“He would advise my colleagues across the various marketing, human resources, journalism, and communication disciplines to avoid using ‘Latinx’ as a descriptor for all Latinos.”

The firm that conducted the newest poll shared the same sentiments. The pollster correctly asked, “Why are we using a word that is preferred by only 2 percent but offends as many as 40 percent of those voters we want to win?”

Hispanic Republicans also believe the Democrat’s use of the term is driving Hispanic voters to the GOP. Virginia Republican Attorney General-elect Jason Miyares is of Cuban descent and the first Hispanic to hold office in the state.  

He told Politico:

“By insisting on using the incorrect term Latinx, progressives are engaging in a type of cultural Marxism, a recast of societal norms. Latinos don’t use the term — only upper-educated white liberals who hardly interact with the Latino community. I believe that every time they use the term Latinx, they lose another Latino vote.”

Democratic activists realize the term may be off-putting and only use “Latinx” when addressing younger progressives. Univision and Telemundo use the term Latino. Their entire audience is Spanish-speaking Latinos. A Latino outreach specialist and Democratic strategist noted there’s a generation split between young Latinos, who go by Latinx, and older generations who find the term “ridiculous.”

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