CNN+ Drawing Low Numbers After Initial Launch

CNN+, the network’s newest streaming service is not performing nearly as well as expected after its launch. The daily number of views has yet to pass 10,000 in the first two weeks of the service. The cable network amassed 773,000 viewers per day last year.

Its parent company, Discovery WarnerMedia may be forced to cut costs for the streaming service. The Daily Wire reported

“CNN executives, with help from consulting firm McKinsey, originally expected to bring in around 2 million subscribers in the U.S. in the service’s first year and 15-18 million after four years.”

 “Hundreds of millions of dollars are expected to be cut” from the projected $1 billion investment in the service and that the company’s new leadership team has not yet decided the fate of the struggling service.”

The network reportedly spent $250 million to launch and market the service. CNN+ began streaming on March 29 but struggled with technical issues. Roku users couldn’t access the app until early April. The service remains offline entirely for Android TV users. 

CNN has tried to increase viewership by hiring Chris Wallace, the former anchor from Fox News. 

Join The Discussion

Related Posts
Total
10
Share