As CNN continues to lose viewers from the key demographic desired by advertisers, most Americans ignored the network over the Father’s Day weekend. The network had its weakest weekend audience since 2000 in the demographic that pays the bills.
According to Fox News, CNN only managed to get 67,000 average viewers between the ages of 25 and 54 from June 18 through 19, the third worst weekend since October 1993, when just 58,000 people watched. It was the second time in 29 years that CNN delivered less than 60,000 demo viewers on a Saturday. In overall viewers, CNN had its weakest Saturday audience since 1997 and its smallest primetime viewership since 2000.
Only 421,000 people in total and just 56,000 in the key demo tuned in to CNN’s “Reliable Sources” with host Brian Stelter on Sunday. In terms of total viewers and the key demo, it had its weakest audience since December 27, 2015 and December 29, 2013, respectively. Reruns of “Family Matters, “Roseanne, “The Office,” “Shark Tank” and “Family Guy” all beat Stelter’s program among the 25-54 demo. Children’s programming like “Peppa Pig” and “Spongebob SquarePants” also had higher viewership than Stelter. Additionally, more than 5,000 cable telecasts surpassed “Reliable Sources” in the key demo last week.
After a terrible week that ended on Friday, June 17, with an average of only 88,000 key demo viewers, CNN had a difficult weekend, marking its lowest three-week period since June 2014. Only two of the top 100 cable telecasts for the week were shown on CNN.
In an effort to rebuild the network’s hard reporting image that was lost under Jeff Zucker, newly appointed CNN Chairman and CEO Chris Licht is evaluating who should be let go. Licht is now on a “listening tour” and assessing the anchors, commentators, and executives. He previously stated that the long-struggling CNN morning program will be “re-imagined,” but he has not yet disclosed any other changes.
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