“Go Woke; Go Broke” is Catching Up with America’s CEOs

They’re like petulant teenagers having a wild party whose parents have finally come home to restore order. But, in America’s corporate world, the “parents” have been there all along but have deferred to the “children’s” woke tantrums.

The Epoch Times’ Kevin Stocklin recently wrote, “In an indication that corporate progressivism may be reaching its high water mark, CEOs are starting for the first time to push back against activist employees, in some cases going so far as to fire them rather than steer their companies into the mire of ‘woke’ politics.”

He gave a slew of examples, some at the highest levels of corporate America. For an already known example, at SpaceX, Elon Musk has famously been firm with employees who actively oppose his attempt to purchase Twitter and morph it into a free speech platform.

Stocklin wrote that if the sale goes through, “He [Musk] is expected… to fire many of the progressive pro-censorship executives.”

In light of a Woke uprising against comedian Dave Chappelle, Netflix told its employees, “If you’d find it hard to support our content breadth, Netflix may not be the best place for you.”

Cryptocurrency tech company Kraken issued a “new mission statement” that includes no ideological litmus test for employees. They added, “hurt feelings are inevitable in a global organization… The ideal Krakenite is thick-skinned and well intentioned.”

Scott Shepherd, the National Center for Public Policy Research director said, “Suddenly, nobody has any interest in this anymore, and companies are responding accordingly and starting to drop ‘woke.’”

The New York Times’ “sports news website… told its staff this week to stick to sports and drop the political activism.”

Stocklin notes, “Disney CEO Bob Chapek has proven to be a cautionary tale for corporate leaders.” The Washington Times reported, “Disney has lost $50 billion in value since war with Florida began.”

Ironically, the previously-venerated family-based entertainment corporation sided with teaching inappropriate “child sex education.”

Also mentioned were woke misadventures by Coke, Delta, Microsoft, Levi’s, and the MLB’s All-Star Game fiasco.

Shepherd summed it up, saying, “It turns out that alienating the majority of your customer base is terrible for business.”

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