Google Bans Pro- Life Organization’s Ads Citing “Unproven Medical Claims”

Live Action, a pro-life organization, claimed that Google had banned their ads. On Tuesday, Live Action sent out apress release  saying, “Google had banned the promotion of all the organization’s ads, including its Baby Olivia ad as well as one about the Abortion Pill reversal hotline, which is managed by a team of medical professionals.” Lila Rose, the founder of Live Action, scolded Google for showing its blatant bias against the pro-life movement. She accused Google of “siding squarely with the extremist pro-abortion political ideology.”

The Baby Olivia video is a realistic animation that shows the development of a baby in the womb from fertilization to birth. It was reviewed and certified by OBGYN’s and medical professionals. A Google spokesperson has since come forward and said, “We have corrected the label that temporarily blocked its ability to be promoted.” The other ad that was blocked, and remains blocked, is about the Abortion Pill Reversal Hotline. A team of medical professionals manages the hotline.

The Abortion Pill Reversal hotline is a website that provides information on how to reverse the effects of the abortion pill, mifepristone. They have a 24/7 hotline where women can call and speak to a medical professional to help reverse the pill’s effects. An APR healthcare professional speaks with the woman on the phone to determine if the reversal is possible. Then, the health care professional refers the woman out to a doctor or medical provider to start treatment. The treatment consists of taking pill progesterone, either orally or vaginally. This treatment continues through the first trimester. The success rate is about 64%-68% effective in initial studies.

Google’s response to the ads being removed is that it doesn’t permit ads with “unproven medical claims.” They cite an advocacy post from the American College of Obstetrics and Gynecology that says, “Claims regarding abortion ‘reversal’ treatment are not based on science and do not meet clinical standards…[ACOG] does not support prescribing progesterone to stop a medical abortion.” Google also claims that they only protect their users from medical harm, and their policies don’t distinguish between pro-life and pro-choice messaging. Google claims advertisers can offer abortion or abortion-alternative sources, so long as they are transparent and disclose the type of service they offer.

Lila Rose fired back, saying,“…more women and girls will be marketed abortions through Google platforms, without also being offered life-affirming options.” She also tweeted that the pill reversal ads had previously been approved by Google and ran for over four months. $170,000 was spent, and hundreds of moms were directed to the Abortion Pill Reversal hotline. Rose also took a screenshot of the ads Google runs for abortion facilities that promote next-day abortions and abortions via mail. She said, “This is a blatant, political double standard: Google is ok with ads promoting life-ending drugs, but not life-saving treatments. Where’s the “choice?” for women, @Google?”


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