In 2018, Stacey Abrams and her campaign were going around Georgia proclaiming that the Republicans were going to suppress the vote and Brian Kemp would effectively steal the election.
Up until that point, her GOTV efforts were a powerful force, supposedly raking in hundreds of thousands of new voters. But Abrams was loudly proclaiming that Kemp and the Republicans were going to keep black voters from being able to vote. The logic behind this last-minute tactic was to motivate black voters to get out and vote in larger numbers and give her the win. Instead, it had the opposite effect.