Salvation Army Loses Donors and Volunteers After Releasing Internal ‘Anti-Racism’ Handbook

Just weeks after the Salvation Army released (then deleted) a contentious handbook calling on white people to tackle their “racist attitudes,” locations across the country are reporting massive shortfalls in volunteer hours and toy contributions.

The Washington Examiner reports that 20,000 volunteer hours for the Salvation Army’s Red Kettle campaign were unfulfilled this year, which typically accounts for around 33% of the charity’s overall annual donations. The organization has also reported that toy and gift contributions are down about 30% in some places.

The volunteer and donation shortages followed the removal of an internal handbook called “Let’s Talk About Racism.” The guide condemned “colorblindness” and urged white people to “evaluate racist attitudes and practices.” However, in late November, the Salvation Army defended the book, stating that it was untrue to infer that the organization believes white people should apologize for their skin tone or that America is a fundamentally racist country.

salvation army racisim

The organization removed the guide from its website on November 30 and admitted that its contents may have “led some to believe we think they should apologize for the color of their skin, or that The Salvation Army may have abandoned its Biblical beliefs for another philosophy or ideology. That was never our intention, so the guide has been removed for appropriate review.”

Salvation Army Marketing Manager Angel Fields Mitchell blamed Covid-19 for the volunteer shortages. However, a recent Rasmussen survey indicated that the backlash to the group’s anti-racism handbook harmed the organization’s reputation among the public and potential donors.

According to the survey, the number of respondents who had a negative impression of the group climbed from 11% to 41% after being notified of the guide and told that the charity was “training members in the belief that America is a structurally racist society.” Additionally, the number of respondents who said they had a positive view of the organization plummeted from 81% to 41%.

In the last few weeks, leaders of local Salvation Army chapters have been vocal about the volunteer and donation shortages. Col. Cindy Foley of the NW Salvation Army Division said, “The situation is dire, and we are asking our generous supporters in the region to donate to the virtual Northwest Red Kettle, as well as make donations at every physical kettle in whatever way you can.”

The Salvation Army in Montgomery, Alabama, claimed it could only staff a dozen of its 40 red kettle sites due to a staffing deficit and had to hire people to make up the difference.

In Pennsylvania, Lt. Ismael Ortiz explained, “The Red Kettle Campaign is Salvation Army’s biggest campaign. It’s our biggest campaign here in Wilkes-Barre. It’s where we raise the most funds for our entire year. This year, we’re really having trouble getting volunteers to stand kettles for us.”

  1. getting tired of this victim mentality the left is pushing, the democrat party has gone to far left, I don’t owe an apology to no one because of my skin color

  2. As long as they think that they can keep separating us by color, they will continue to laugh at us behind our backs. I speak with every day people almost daily, and most still want unity. Don’t let them keep pulling us apart. One love

  3. How did they think this was going to turn out? Did the SA really think people were going to drop money in the kettle as usual then stand there and navel-gaze for an hour about how accidentally racist they might be??

  4. Keep you labels and I’ll keep this years donation. Anyone who labels me without knowing me does not deserve to handle my donations. – Will you also be judging the people who will receive the donations this year??

  5. I am truly heartbroken that such a good
    fine organization would get caught up in all these lies trying to divide our nation by skin color. It’s just not true. Seems as though they have abandoned their biblical values. That was the one great thing they stood for and are known for. I guess it’s so true when you go woke you go broke. What a shame that they had to play in to this worldly nonsense. It breaks my heart! They should have never published such nonsense. And it was probably only one person’s idea and that has ruined their entire reputation. So sad

Join The Discussion

Related Posts